Having a successful ttagz campaign can be the pivotal factor between amassing a wealth of quality user-generated content and completely missing the mark. As you embark on setting up your campaign, it's essential to be well-versed in the do's and don'ts.
Here's a comprehensive guide to ensure your ttagz campaign truly stands out and resonates with your audience.
DO’S
Offer a Compelling Incentive: The right incentive can motivate users to participate actively. Think of rewards that resonate with your audience, be it discounts, exclusive access, or giveaways.
Display the QR Clearly: Ensure that the QR code is prominently placed so that it's easily scannable and accessible.
Highlight the Incentive Clearly: Make sure your audience knows what they stand to gain. The incentive should be one of the first things they see.
Distribute the QR Code Widely: The more places your QR code appears, the higher the chances of engagement. Think of both online and offline channels.
Use Good Colour Contrasts and Readable Fonts: Ensure that all text and visuals are easily readable and visually appealing. This not only enhances user experience but also ensures clarity.
Provide Clear Instructions: Guide your users through the process. Clear, step-by-step instructions can significantly boost participation rates.
DON’TS
Offer a Small-Scale Incentive: Incentives that don't resonate or seem insignificant can deter participation. Ensure your rewards are worthwhile.
Make the QR Code Too Small: A QR code that's hard to scan can be a barrier. Ensure it's of a size that's easily scannable from a reasonable distance.
Bury or Omit the Incentive: If users don't know what's in it for them, they're less likely to participate. Always keep the incentive front and centre.
Place the QR Code in Hard-to-Find Locations: Accessibility is key. Ensure the QR code is placed in locations where it's easily spotted and scanned.
Use Small or Hard-to-Read Font Types: If users struggle to read the information, they might lose interest. Always opt for clarity.
Neglect to Include Clear Instructions: A confused user is less likely to participate. Always guide them through the process.